MEASURING CULTURE. DELIVERING ACTIONABLE INSIGHTS
Data-driven culture intelligence to unlock growth, reduce risk, and build stronger businesses
Our mission is simple: To help professional, service-led businesses understand, measure, and manage their culture, the single biggest driver of performance, resilience, and growth.
By revealing the human factors behind your business, we deliver insights that directly improve client satisfaction, productivity, profitability, and long-term success.
And yes, with your permission, this same data can also be used by insurers to unlock more competitive professional indemnity and cyber insurance premiums.
Managing Culture for Business Growth
We are New Eden
We specialise in Cultural Analytics
and Behavioural Data Science.
Culture is not soft. It’s measurable, and it’s powerful. Research shows that up to 90% of professional indemnity, E&O, and cyber claims are driven by culture and behaviour — not technical skills.
The same forces that lead to mistakes, complaints, and claims also determine how well you deliver on your promises, manage your people, and grow your business.
By making culture visible and measurable, New Eden equips you with the insights to strengthen performance and reduce hidden risks.
CULTURE DIFFERENTIATES
We provide a clear, evidence-based picture of your business culture:
- How your teams think, act, and deliver
- Where perception gaps exist between leadership and staff
- What behaviours drive growth — and what risks hold you back
Our proprietary 3BQ analytics give you a unique cultural risk and performance profile.These insights form the foundation of your roadmap for improvement and reinforcement
THE POWER OF CULTURAL ANALYTICS
New Eden is a human-factor risk management platform and a cultural intelligence engine. Through a unique blend of analytics and behavioural science, we deliver:
- Actionable insights tailored to your business
- Practical recommendations for change and reinforcement
- A clear link between culture, performance, and outcomes
Our goal: to turn culture from an invisible risk into a strategic advantage
At New Eden, we turn culture into data, revealing the hidden forces that drive growth, resilience, and even better insurance outcomes
- BQ1: Service Balance™
Understand your marketing, sales and
service orientation - BQ2: Compliance Balance™
Identify the balance between bureaucracy and enthusiasm - BQ3: Personality Balance™
Gain insight into success drivers, leadership, and
team styles
All clients receive an executive summary and a 60-minute expert feedback session, delivering immediate, actionable insights.
We also offer specialist assessments of cyber-culture with the only
Human Factor Cyber Risk Profiling model that can reduce your exposure to phishing/vishing/smishing to 0.02%**.
HOW WE
MEASURE CULTURE
Our proprietary 3BQs (Behavioural Balance Questionnaires) reveal the cultural DNA of your organisation in just 15 minutes per person, via our secure digital portal.
New Eden measures business culture with scientific precision
giving leaders actionable insights that strengthen performance, reduce risk, and build confidence with insurers.
The first Insurance Group to put cultural analytics and behavioural science at the centre of its underwriting criteria
CULTURE INSIGHTS THAT REDUCE RISKS
Once measured, your cultural data becomes a living resource for your business.
With your consent, insurers can also access this data, alongside traditional underwriting criteria,
to form a more accurate risk profile of your organisation.
The result?
Better culture. Better business. Better outcomes
Potential improved premiums for professional indemnity and cyber cover
Better risk perception from insurers
Smarter business decisions from cultural insights
JOIN THE NEW EDEN
COMMUNITY TODAY
Be part of a forward-thinking community of professional, service-led businesses that measure what matters most: Your Culture.
Discover your cultural strengths. Act on your insights. Turn culture into your competitive advantage.