We are New Eden, a Cultural Analytics, Data and Insurance Technology business and we are creating a community of like-minded professional service businesses specifically Solicitors, Accountants, Architects, IFAs, Surveyors and the Education and Media sectors who value how they manage and deliver their services, more than simply what they do. ​

Because in a service businessWHAT we do can be easily replicated.

But WHO we are and HOW we work together and serve our clients cannot.

Because your culture is unique and is therefore the most valuable part of your organisation.

How we develop our culture plays a major part in determining the level of commercial success.




90% in respect of all PII claims are caused through risky behaviours. For example, a non-coherent culture, leadership issues, sub-optimal human interactions and ineffective time management with clients and each other. 10% only through failings in your technical expertise in all things law.​

Your Professional Indemnity Insurance (PII) cover, a vital statistic

The New Eden Way

A new paradigm in

risk assessment​

Professional Indemnity Insurers have only ever measured

and assessed law firms on WHAT they do, and only from an historical perspective.


New Eden greatly enhances risk assessment by adding a vital layer of data that has been unavailable until now. The data that measures the primary cause of 90% of claims. 


Now, the more forward-thinking insurers are realising that

HOW you run your professional service organisation is the

most important data they require to make a better-informed and more realistic assessment of risk.

To value service business culture. 

To value the relationship between staff and management.

To value the interaction between service and client.  

To measure this and be valued by our Insurers for being a service-led, culture-led and client-focused led, organisation.


Simply put, we are here for organisations that actively seek to manage risk and therefore have few or no claims, regardless of business mix.

A new paradigm in business

culture assessment​

In the recent business upheavals during the pandemic ways of working and interacting have been greatly challenged. This has stretched and fragmented many business cultures. There has never been a better time to take stock of how your business culture measures up to the business challenges ahead​.


The better the risk profile you are, the better premiums you will attract – we call it Rewarding Insurance


And for 2021, we are providing our Advanced, Cultural Analytics process for FREE to all professional service organisations until 31 December (Ts&Cs apply).

To find out more please call Mark on 03333449260